DOH Sanitation Campaign Wins Excellence Quill Award

Manila, 11 July 2018 – A health promotion campaign urging Filipinos to abandon the practice of open defecation won an Award of Excellence for the Department of Health (DOH) at the 16th Philippine Quill Awards. In the Philippines, around six million still defecate in open spaces such as fields and bodies of water. Dubbed as “Goodbye, Dumi! Hello, Healthy!”, the communication campaign was cited by the International Association of Business Communicators (IABC) as an outstanding communication management program under the non-profit campaign category. “Achieving zero open defecation is not easy. Households and communities need to be aware and prepared. All our efforts will be for naught if families will not change their behaviors,” said Health Secretary Francisco Duque III. Eliminating open defecation by 2022 is one of the goals of the Department of Health’s National Sustainable Sanitation Plan (NSSP). “The government used to give out toilet bowls in the hope of ending open defecation. However, we later realized that this alone will not solve our problem. They did not use the toilets. We need to change people’s behavior. We need engaging communication to convince families to make sanitation a health priority,” added Duque. The health promotion and communication campaign “Goodbye, Dumi! Hello, Healthy!” supports the Zero Open Defecation (ZOD) Program of DOH. First implemented in the Province of Masbate in 2014, the campaign is currently being rolled out in all regions. The campaign is composed of different communication platforms, including a community play, health classes, and engaging information materials for children and adults about the benefits of having sanitary toilet facilities. Designed with the support of the United Nations Children’s Fund (UNICEF), the Center for Health Solutions and Innovations Philippines, Inc. (CHSI) and PageOne Media, “Goodbye, Dumi! Hello, Healthy!” has reached over 100,000 people in nearly 60 communities. “When people living in our communities defecate in the open, in fields and waterways, our children will more likely experience frequent bouts of water-borne diseases, have worm infections, and grow up stunted and undernourished,” said UNICEF Philippines Representative Lotta Sylwander. “’Goodbye, Dumi! Hello, Healthy!’ is our way of making mothers, fathers, boys and girls understand how exposed feces around them can affect their health and nutrition.” In communities where the campaign was first implemented, toilet coverage has increased from 56 to 86% on average in a six-month period since 2016, according to UNICEF. In these areas, more than 50% of the communities have achieved ZOD status. Several municipalities like Cuartero in Capiz and Antipas in North Cotabato have recently been declared as ZOD municipalities with the help of the campaign. In 2017, “Goodbye, Dumi! Hello, Healthy!” won its first Quill Award of Excellence for its research on the impact of the campaign in selected communities in Masbate. The Quills are among the most coveted awards in the communication industry in the Philippines Source: www.chsi.ph

More stories

Check out what the news wires are saying about us.

Who we are.

An integrated marketing communications company with PR at its core, we are your solutions partner in guiding your customers towards brand love as they go through the journey of your business.

With brand love, we turn stakeholders into engaged fans and loyal customers into lifelong advocates. When audiences love your brand, you feel empowered; and when you reach your business goals, you achieve sustainable growth in the long run.

We thrive on collaborative and meaningful partnerships. We deliver results through targeted integrated marketing programs and strategies. We help you reach your audiences and build long-lasting trust.

This is how we create brand love. We are PAGEONE.

What we can do.

Our team of seasoned communication professionals, PR strategists, media specialists, and storytellers offer a full range of services and expertise to help you fully realize your brand vision and needs.

PR360

An end-to-end approach that utilizes relevant and effective integrated marketing tactics for holistic communications solutions.

Social Marketing

Attaining desired behavioral and perception change among stakeholders and publics

Digital Communications

Creating compelling online and social media assets through engaging digital content

Advocacy Development

Developing social investments through effective and long-lasting stakeholder engagement.

Issues Management

Mitigating the impact of crisis situations and managing stakeholder relations.

Corporate Reputation

Strengthening brand equity through thought leadership, media relations and publicity

Brand Communications

Supporting product and lifestyle marketing with communication strategies and PR executions.

Corporate Publications

Conceptualizing and producing sustainability reports and other specialized communication materials.

Platform Development

We build quality websites and scalable platforms to drive your business.

Digital Content Creation

Creating quality content that can be used to tell the story of the brand to connect the brand to its customers.

Social Media Management

Managing social media marketing campaigns and managing content across the company and brand's social media platforms.

Advocacy Development

Identifying and determining what is being said about a brand or a company.

The most awarded
PR Agency in the Philippines.

Our record number of local and international awards is a testament on what our expertise can do to make your brand goals and communication needs come true.

200++

Local and International Awards

5

Agency of the Year:
2016, 2017, 2018, 2019, 2020

4

Grand Anvils Awards:
2016, 2017, 2018, 2019

THE AGENCY WITH

The most expansive Online Media Network

Aside from our traditional and online media networks, we are the only public relations agency in the Philippines that manages our own online media network that can reach millions of audiences in the country and across the world.

PAGEONE Media

Conversations start here.

PAGEONE Media is a group of news and lifestyle online magazines that cater to the different niches of millions of Filipino readers.

This includes Woman.ph, a multiple time Anvil awardee that promotes women empowerment.  Another is Motoring.ph is where car geeks and automotive dealers can get updates about the industry, as well as Chika.ph for the pop culture fans who live and breathe entertainment.

You can also be updated with the regional, local, and international news through our news outlets Thephilippinepost.com, Theluzondaily.com, Thevisayasjournal.com, and Themindanaolife.com.

Those are just a few of the well-known platforms PAGEONE Media has introduced to the public, and the collection is continuously getting bigger and better day by day.

Since its founding in 2015, PAGEONE Media remains one of today’s top online publications in the country.

WILDFYRE

Spreading stories like wildfire.

Wildfyre are websites and Facebook pages that is developed, maintained and managed by PAGEONE in collaboration with top bloggers in the country.

This is the first and only service being offered in the philippines.

Wildfyre is developed to help connect brands and companies with an established community of content creators and digital influencers. Through Wildfyre, companies and advertising/PR agencies can easily share product narratives and press releases simultaneously through the Wildfyre’s portals and social media pages.

Wildfyre is a platform and a service that can help both big and small brands and companies in their efforts to expand product awareness, build company credibility, and increase their online presence. It’s a one-of-a-kind service that promotes better interaction between brands and consumers.

80+ more blog sites